The Air Jordan 3 was designed by Tinker Hatfield. It was the first Air Jordan to have the visible air unit on the heel.
This shoe also featured the new Jumpman Logo, an elephant print trim, and tumble leather for a luxury look. The Air Jordan 3 is also famous for its humorous ads starring Spike Lee as Mars Blackmon. These were the first Jordan to have the Nike Air logo on the back but was later replaced by the Air Jordan logo with the word AIR underneath the Jumpman symbol.
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